A Happier Life with Jen
Logo and Branding Project
Client
Ms. Jen O.
Scope of Work
Branding, Logo design, Packaging, Social Media Post
Overview:
A Happier Life with Jen is a wellness brand rooted in personal resilience and purpose. I developed a visual identity system — including the logo, packaging design, and social media assets — that reflects the brand’s mission to support a better, healthier, stronger, and happier life. The result is a calm, uplifting, and trustworthy brand presence that speaks to individuals on a healing or health-conscious journey.
Concept 1:
Designing a Brand for Healing, Strength, and Long-Term Wellness
A Happier Life with Jen is more than just an online store — it’s a heartfelt commitment to helping people live a better, healthier, stronger, and happier life. Rooted in real-life resilience, the brand was born from Jen’s most difficult chapter: a diagnosis of Stage 1 breast cancer, the sudden loss of her father, and a major transition from corporate life to solo entrepreneurship. Instead of breaking down, Jen chose to rise — and A Happier Life with Jen is the result of that strength.
This brand aims to bring peace of mind through curated, organic, and high-quality products that support wellness journeys — whether you're a health enthusiast following a specific diet (like paleo, keto, or diabetic-friendly options), someone recovering from illness, or simply someone seeking sustainable support for your physical and emotional well-being.
The branding direction was guided by Jen’s personal warmth and optimism, with a focus on long-term support and a calm, grounded identity that appeals to a wide audience — from cancer warriors and the elderly to everyday individuals making healthier lifestyle choices. Our approach was to create a visual and emotional identity that inspires trust, feels nurturing, and empowers people to take small, meaningful steps toward a more vibrant life.
Concept 2:
Concept 3:
🌟 Selected and Approved
